Why Desi Animation Needs Its Own Voice — And Why Dhamaka Studio Exists

Everywhere we look, animation shapes childhood. Kids grow up repeating lines from shows, copying characters’ habits, and laughing at moments that quietly become part of their everyday memories.

But here’s the strange thing:
Most of the cartoons we watched never sounded like us.
They didn’t look like our families, our schools, our neighborhoods, our chaos, our warmth or our humor.
They weren’t rooted in our culture. And for years, we accepted that without questioning it.

Dhamaka Studio started because we decided to stop accepting it.

We wanted to build something that actually feels like home.
Something that speaks our language literally and emotionally.
Something where a kid in Karachi, Lahore, Delhi, Dhaka, or a desi kid growing up abroad can point to the screen and say:

“Yeh toh bilkul hum jaisa hai!”

That feeling of recognition matters.
Children deserve to see characters who talk like them, fight like them, learn like them, mess up like them, and grow like them.
They deserve stories shaped by their own culture not borrowed ones.

PappuNama was the first step.

Pappu is in every street.
Chintu exists in every friend group.
Aini represents the responsible voice we all ignored.
Ammi? One line from her ends all drama.
Master G? We’ve all survived at least one version of him.

These characters didn’t need to be invented they were already living around us.
All we had to do was animate them.

And this is only the beginning.

Dhamaka Studio isn’t a one-show dream.
We’re building a full universe of desi stories multiple series, each with its own tone, humor, message, and world.
Comedy, school adventures, emotional stories, fantasy, slice-of-life… we want to touch every corner of our culture and bring it to life through animation.

South Asian kids deserve variety.
They deserve a world where they have not one, but many shows that reflect them.

We’re not trying to imitate Western animation.
We’re creating something with its own heartbeat—our timing, our humor, our storytelling, our struggles, our nostalgia.

Our voice.

And once you hear it, you’ll know it could only come from here.

So when someone watches PappuNama and says, “This reminds me of my childhood,” or “This feels like us,” that’s when we know we’re building something that matters.

Thank you for supporting this dream, cheering for this studio, and joining us at the very start of something big.

We’re working, planning, writing, and dreaming every day…
because many more dhamaka-filled series are on the way.

— Dhamaka Studio Team